Tuesday, February 19, 2008

The Enquirer States: "Market Poised For PimpMyNews"

Writer Jeff Huggins contacted us about a week ago for a story he was working on for The Cincinnati Enquirer.

Jeff immediately grasped "the concept," and the consumer and publisher benefits that our personalized talking news solution provides. The story, titled "It's News to Me," recently ran in The Enquirer's print and online edition.

[You can read the full story on the Enquirer's website here: http://news.cincinnati.com/apps/pbcs.dll/article?AID=2008802170394]

Below are a few excerpts from the story:

"Integrating several Web 2.0 technologies, PimpMyNews continuously scours more than 1,000 Internet sources for text news and blog posts, converting approximately 5,000 stories to a digital audio format each day. The service features about 315,000 archived talking news stories from 1,000-plus news and blog publishers.

'PimpMyNews is like TiVo for news and blogs,' explains co-founder and CEO, John Atkinson of Mason. 'Today, we have access to so many different news sources, but still everyone struggles to stay current. Our service puts consumers in control, letting them listen to breaking news on their own terms.'

Huggins then goes on to say:

"The market appears to be poised for PimpMyNews. According to research from the Pew Internet & American Life Project, nearly one in three Americans regularly get news online, and 39 percent of Internet users, or about 57 million adults, read blogs.

Additionally, a significant number of young people (13 percent), say they now get news via a cell phone, a personal digital assistant, such as a PalmPilot or Blackberry, or an iPod or other portable music player.

In the short time it has been live, PimpMyNews has enjoyed considerable critical acclaim."

>Anyone with Internet access can sign up for a free PimpMyNews Account at: http://www.pimpmynews.com/

>iPhone & iPod Touch users can access the mobile web application at: www.PimpMyNews.com/m

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